Leadership

SWOT Analysis of G o o g l e Google Company Google LLC is an United States based multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies alongside Amazon, Apple, and Microsoft. Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a California privately held company on September 4, 1998, in California. Google was then reincorporated in Delaware on October 22, 2002. An initial public offering (IPO) took place on August 19, 2004, and Google moved t...

Strategic Planning What is Strategic Planning Strategic planning is the process of documenting and establishing a direction of your small business—by assessing both where you are and where you’re going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you’ll use to reach them. A well-written strategic plan can play a pivotal role in your small business’s growth and success because it tells you and your employees how best to respond to opportunities and challenges. (Vo, 2018) Benefits of Strategic Planning The strategic planning process can take some time, but it’s helpful for everyone involved. The small business owner, you’ll have a superior idea of the goals and objectives you want to accomplish and a path to do that. For your employees, the process can foster an increase in productivity, contributing to the success...

Business Strategy A business strategy can be defined as the combination of all the decisions taken and actions performed by the business to accomplish business goals and to secure a competitive position in the market. (Pahwa, 2020) Importance of Business Strategy A business objective without a strategy is just a dream. It is no less than a gamble if you enter into the market without a well-planned strategy. With the increase in the competition, the importance of business strategy is becoming apparent and there’s a huge increase in the types of business strategies used by the businesses. Why the business needed strategy? (www.feedough.com, 2020). ·          Planning A business strategy is a part of a business plan. While the business plan sets the goals and objectives, the strategy gives you a way to fulfill those goals. It is a plan to reach where you intend to.   ·    ...