SWOT_Analysis_of_Google


SWOT Analysis of Google



Google Company
Google LLC is an United States based multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies alongside Amazon, Apple, and Microsoft.

Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a California privately held company on September 4, 1998, in California. Google was then reincorporated in Delaware on October 22, 2002. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its headquarters in Mountain View, California, nicknamed the Gooleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google is Alphabet's leading subsidiary and will continue to be the umbrella company for Alphabet's Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page who became the CEO of Alphabet.

Google.com is the most visited website in the world. Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger. Google was the most valuable brand in the world in 2017 (surpassed by Amazon), but has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality.

Company Mission
“Our mission is to organize the world’s information and make it universally accessible and useful.” 
 (About Google,Oue culture and company news)






Google is probably the world’s best-known company for pioneering the search engine revolution and providing a means for the internet users of the world to search and find information at the click of a mouse. Further, Google is also known for its work in organizing information in a concise and precise manner that has been a game changer for the internet economy and by extension, the global economy because corporations, individuals, and consumers can search and access information about anything anywhere and anytime. Moreover, Google also goes with the motto of “Do not be Evil” which means that its business practices are geared towards enhancing information and actualizing best practices that would help people find and search information. Though its business practices in China and elsewhere where the company was accused of being complicit with the authoritarian regimes in censoring information were questionable, on balance, the company has done more good than harm in bringing together information and organizing it. (swot-analysis-of-google.htm)

Strengths
  1.          Market Leader in Search Engines
  2.          Ability to Generate User Traffic
  3.          Revenue from Advertising and Display
  4.          Introduction of Android and Mobile Technologies
Weaknesses
  1.          Excessive Reliance on Secrecy
  2.          Falling Ad Rates
  3.          Over dependence on Advertising
  4.          Lack of Compatibility with next generation devices

Opportunities
  1.          Android Operating System
  2.          Diversification into non-Ad Business Models
  3.          Google Glasses and Google Play
  4.          Cloud Computing

Threats
  1.          Competition from Facebook
  2.          Mobile Computing


Conclusion
A SWOT analysis is a simple way to quickly assess the things that are "good" and "bad" for an organization on a particular date. After the SWOT analysis firms should work out how to they can build on their strengths and make the most of opportunities. They also need to assess the impact of weaknesses to decide whether they need to get rid of them or simply prevent them from growing. Threats are external factors so organizations can not control them or wipe them out, instead firms should plan how to minimize their impact on the business.

References
About Google,Oue culture and company news. (n.d.). Retrieved from www.about.goointlgle.
swot-analysis-of-google.htm. (n.d.). Retrieved from www.managementstudyguide.com.
             

B.A. Lankeshwara

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